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Costco CFO Advice: Don't Look For The “Last Penny” [Forbes]
Last costco wholesale corporation earnings: 3/5 04:15 pm
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-irhome
Grocery products are hit by “ shrinkflation ,” going down in size but not in price. Cruise lines, long known for their all-inclusive approach, charge for things like room service, previously free. Newly retired Costco CFO doesn't believe in chasing every last penny of profit. While companies have every right to charge what they want for their products and services, sometimes it makes sense to pass up an opportunity to charge the highest price the market will allow. Take Costco's iconic $1.50 hot dog and soda combo that hasn't changed price since 1985. Bumping the price to, say, $2.50, would likely add a little to the bottom line even if fewer combos were sold. But that change would likely annoy those customers who buy a combo every time they visit. It might change how they feel about the brand in some small way. Newly retired Costco CFO Richard Galanti thinks the hot dog combo price is safe for a while. In an interview with Bloomberg , Galanti comments, “I'm not trying to look
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