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Oatmilk dessert, hot honey seasoning, gluten-free items: Walmart launches branded food line [Yahoo! Finance]
Last costco wholesale corporation earnings: 3/5 04:15 pm
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The line called Bettergoods marks the retail giant's push to captivate more consumers, especially younger ones, and to win over more of a market dominated, in recent years, by companies such as Monrovia-based Trader Joe's and Costco whose store-branded items — including chocolate-covered banana slices or chile and lime rolled tortilla chips or anything under the Kirkland Signature brand — have built cult followings of their own. Private-label store brands have grown more popular in recent years as consumers have faced rising costs. Supermarket giant Kroger Co. previously announced it plans to add more than 800 private-label products this year. Most of the new Walmart items, which will max out in cost at around $15, will sell for less than $5, according to a statement from the Bentonville, Ark.-based company on Tuesday. Walmart executives said the new line marks the company's largest private-brand food launch in 20 years. Scott Morris, Walmart's senior vice president of privat
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