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The Surprising Reason Costco Might Lower Prices [Yahoo! Finance]
Last costco wholesale corporation earnings: 3/5 04:15 pm
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US:NASDAQ Investor Relations: phx.corporate-ir.net/phoenix.zhtml?c=83830&p=irol-irhome
But some changes may be coming that could give you the chance to get even better deals and keep even more money in your bank account . Here's why. Costco could soon be tapping into a new revenue source Costco may soon be able to offer even better prices to its members because the warehouse club will start earning additional revenue in a new way. The now-former CFO Richard Galanti discussed this new potential source of cash in the final earnings call before he stepped down. Galanti indicated that Costco has been missing out on retail media and advertising dollars, which competitors like Walmart, Amazon, and Target are already making big bucks on. And he suggested that this will be a "point of focus" going forward because "we know there's money out there." Galanti said Costco is bringing in some experts to help it expand into retail media and advertising, which basically means consumers could soon be seeing more ads for other manufacturer products in Costco stores and on Costco'
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