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Costco ties digital personalization to $470M in sales growth [Yahoo! Finance]
Last costco wholesale corporation earnings: 3/5 04:15 pm
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This story was originally published on CX Dive . To receive daily news and insights, subscribe to our free daily CX Dive newsletter Dive Brief: Costco's investment in online personalization is having a measurable impact on e-commerce sales, executives said on a Q2 2026 earnings call Thursday. The personalized product recommendation carousels drove more than $470 million in e-commerce sales during the quarter, according to EVP and CFO Gary Millerchip. Modernized product display pages are driving incremental traffic as well. “We have a clear road map for future digital enhancements and believe these will allow us to continue to grow digitally-enabled sales at a faster pace than overall sales,” Millerchip said on the call. Dive Insight: Costco is working to deliver faster and more seamless experiences for its customers, whether they are shopping in-store or online. Digital enhancements have helped the warehouse club keep up with its growing membership while making it easie
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