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Dollar Tree makes an upscale play to fuel sales [FOX Business Network]
Last dollar tree, inc. earnings: 3/4 07:30 am
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US:NASDAQ Investor Relations: dollartreeinfo.com/investors
Discount retailer Dollar Tree is opening new stores in increasingly affluent areas as it seeks to attract higher-income customers who spend more at the store per trip, a new report finds. An analysis by Bloomberg News found that 49% of new Dollar Tree stores opened in the last six years were located in wealthier parts of metro areas around the country, up from just 41% in the preceding six years. The share of new stores in ZIP codes with significantly higher incomes compared to the broader metro area rose to 19% in the last six years, up from 16% in the prior six years. At the other end of the spectrum, the share opened in ZIP codes with significantly lower incomes declined to 14% from 20% in the comparable periods, Bloomberg found. Dollar stores have historically seen an uptick in business during economic downturns as more consumers look to economize, but with higher-income households driving much of consumer spending, the shift comes as a way of attracting those shoppers more
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