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A 60-year-old entrepreneur who sells Pokémon cards and other collectibles saw sales surge 200% after he leaned into live selling [Business Insider]
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Have an account? Log in Scott Wool has been in the collectibles business for decades. Thanks to his push into live selling, sales are growing like never before. Live commerce allows sellers to answer questions and respond to customer feedback in real time. AI-generated summary Summaries are generated by an AI model trained on Business Insider's articles. AI may make mistakes or provide inaccurate/incomplete information. We're unable to load that answer right now. Please try again. What are the benefits of live selling? How did Pokémon cards become popular again? How can retailers stand out in livestreaming? Why is livestreaming growing in retail? What role does trust play in e-commerce? Scott Wool, 60, has been in the collectibles business for decades, selling Pokémon cards, toys, comics, and sports memorabilia. Running a business has been a "roller coaster of a ride," he told Business Insider. He nearly went bankrupt in 2013. About 13 years later, sales are
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