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Amazon had a secret operation to gather intel on rivals like Walmart and FedEx, reportedly called Big River [Business Insider]
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Dubbed "Big River Services International," it sold products through Walmart, eBay, and others. Big River employees reportedly hid their connections to Amazon, even from others at the tech giant. Amazon is so obsessed with dominating the e-commerce world that it reportedly spent years gathering information about rivals like Walmart and eBay by selling products directly on their websites. The tech giant started a company called Big River Services International as part of "Project Curiosity," a 2015 effort to understand how Amazon's rivals in retail, logistics, and related fields ran their businesses, the Wall Street Journal reported on Wednesday. Big River sold items like t-shirts, shoes, and beach chairs on competitors' platforms. Its goal was to get information from rivals that Amazon could then use to inform its own business decisions, according to the Journal. Big River employees also went to great lengths to hide their connections to Amazon, even when talking to other Am
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