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How Indiana football heartbreak spawned college fans' favorite apparel company [USA TODAY]
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INDIANAPOLIS – When Griffin Oakes' game-tying field goal attempt in the 2015 Pinstripe Bowl was , giving Duke the overtime win over IU, it signified another agonizing moment for IU fans — who still haven't seen their Hoosiers . But one diehard fan turned that misery into fortune. Connor Hitchcock was a senior studying marketing at IU when Oakes' 38-yard attempt sailed directly over the right upright and was ruled a miss without review. A year before, Connor and his girlfriend, Christa, began an apparel company called Hoosier Proud. The brand catered to residents and sold graphic-designed shirts and stickers that featured details like Indiana's outline, the state flag and the phrase ‘three one seven.' After IU lost the Pinstripe Bowl, the brand dabbled into the sports world. While Christa — who graduated from Miami (Ohio) with an interactive media degree — typically designed the shirts, Connor designed one that read, ‘THE KICK WAS GOOD' with the Indiana state outline in the middle
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