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Gillette and EA SPORTS FC Partner to Elevate the Gaming Experience for Fans On and Off the Pitch [Yahoo! Finance]
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US:NASDAQ Investor Relations: investor.ea.com
BOSTON, May 01, 2025 BUSINESS WIRE )--For over a century, Gillette, the world's leading expert in men's grooming, and EA SPORTS FC, a leader in sports entertainment with 30+ years history, have built reputations synonymous with precision, performance, and innovation. Today, these two global brands partner with the goal to transform how fans and gamers around the world experience football both on and off the pitch. The partnership kicked off in January with EA SPORTS FC™ 25 featuring Gillette as part of in-game LED ad banner signage and is now moving to the next level offering Football Ultimate Team™ packs, available to redeem* for a limited time. To elevate this experience, Gillette is partnering with global content creators to showcase their "razor-sharp" skills on and off the pitch. Together, Gillette and EA SPORTS FC aspire to inspire athletes, fans, and gamers everywhere to feel sharp and play sharp. Building on Gillette's storied legacy in sports, recently strengthened by th
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