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Netflix is opening its own video game studio as part of latest pivot into gaming [CNN]
Last electronic arts inc. earnings: 1/30 04:01 pm
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The streaming giant is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games, Netflix announced Monday. The news comes after a tough year for Netflix (NFLX) , which said it lost subscribers for the first time in more than a decade and has seen its stock plunge more than 60% in 2022, amid a broader market downturn . Despite some recent cost-cutting efforts , Tom Forte, senior research analyst at D.A. Davidson, said he sees the pivot into gaming as an “example of Netflix (NFLX) playing offense, not just defense.” “To Netflix's credit, they're a long-term thinker,” Forte said. “If you think about their pivots, the DVDs to streaming, they think long-term and they act long-term.” Forte added that Netflix was especially astute in “identifying early” that gaming was a competitive threat to its audience, given how much time people are now spending both playing and streaming video games. This segue also provides another way for Ne
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