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Influencers Are Hot In Media, But They've Always Been Here [Forbes]
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Marketing Hub (IMH) provides some impressive statistics confirming the growing influence (sorry) of this media marketing strategy. Ironically, I've recently gone through a little social media “influencer” journey of my own, rediscovering the enduring power of the “influencer” networks all around us. Seemingly professional influencers are everywhere now. The flip side of the Waylon Jennings-Willie Nelson admonition, “don't let your babies grow up to be cowboys,” has apparently led more than a few to turn into full-time influencers. The Influencer Marketing Hub's report, based on a survey of 3000 executives primarily from marketing agencies and brands, demonstrates the allure here noting that a $1.7 billion market in 2016 topped $21 billion in 2023 and projects that it will top $24 billion by year end 2024. In a reverse of the “size matters” maxim, 70% of marketers prefer using “nano” influencers (between 1,000–10,000 social media followers) or “micro” ones (10,000 to 100,000 follow
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