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Fluency wants to use AI agents to transform advertising. See the pitch deck that helped it raise $40M. [Business Insider]
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Aaron Barton This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Adtech company Fluency automates the process by which agencies and brands run digital ads. It provides a streamlined workflow to manage campaigns across Meta, Google, TikTok, and more. The startup just raised a $40 million Series A investment, led by Integrity Growth Partners. Adtech company Fluency has built a platform that helps brands and agencies automate their campaigns across Meta, TikTok, Google, and other platforms. Now, it aims to introduce AI agents to the mix. Large brands and agencies typically manage campaigns across multiple platforms and ad buying tools, known as demand-side platforms , each with separate logins and interfaces. Founded in 2017 in Burlington, Vermont, Fluency created what it describes as a digital advertising operating system. It connects to the various platforms' application programming inter
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