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New Research Reveals: Intent-Driven Campaigns Convert at 7x the Rate of Cold Outreach [Yahoo! Finance]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
ATLANTA, April 23, 2026 (GLOBE NEWSWIRE) LeadCoverage , a HubSpot Diamond Partner and the premier go-to-market consulting group for supply chain, logistics, and freight technology companies, today released a new market analysis examining how artificial intelligence is fundamentally redefining the role of CRM in B2B revenue operations. The paper, titled The Active CRM: How HubSpot's AI Suite Is Redefining the Role of CRM in B2B Revenue Operations , draws on current research to document a measurable shift in how leading revenue teams are using their CRM systems. The research shows: Intent-driven outreach converts at seven times the rate of cold outreach Poor CRM data quality costs organizations an average of $15 million per year Buyers complete 83 percent of their decision process before engaging a vendor Sales teams lose 550 hours per rep annually to inaccurate CRM data The analysis examines three specific developments within HubSpot's platform: a native integration with A
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