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SundaySky Powers Personalized Video for Account-Based Marketing on LinkedIn [Yahoo! Finance]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
NEW YORK, April 23, 2024 BUSINESS WIRE SundaySky , the leading software-as-a-service (SaaS) enterprise video platform for creation and personalization, today announced its collaboration with LinkedIn, the world's largest professional network, to empower B2B marketers to transform the way they create, personalize, and scale video for their account-based marketing (ABM) campaigns. "Bringing personalized video into LinkedIn as part of ABM strategies is an exciting tool for marketers from small startups to large global enterprises because it allows them to create and deliver video at scale – and not just for their top tier accounts," said Barbara Dischner, senior vice president of marketing at SundaySky. "SundaySky helps marketers drive more tailored, effective video content for any target account – from the high-value, strategic accounts to the hundreds or thousands of account targets in an ABM campaign." Video on LinkedIn drives 40% higher engagement than any other format, but crea
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