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Will AI Replace Marketing Agencies? [Forbes]
Last hubspot, inc. earnings: 2/12 04:11 pm
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US:NYSE Investor Relations: ir.hubspot.com
Some people thought it would transform everything, and some thought it would crash and burn—a bit like the conversation around AI today. Both camps were right. In 2000, the dot-com bubble burst, erasing more than $5 trillion in market value. But fast forward 25 years, and the internet has changed everything about how we live, work, find love, build businesses and travel. Today, technology companies, especially AI firms, make up the lion's share of stock market gains and GDP growth . Here's why that matters: AI is transforming the way advertising is created, distributed and measured. I'm not saying “it might do this.” I'm saying it's happening right now. The Quest For Efficiency And Creativity As a founder and CEO of a financial marketing agency, I talk with hundreds of business leaders and marketers every year. Many ask whether they need to hire an agency at all. “Can we just use AI to design our logo, create graphics and write our content? It would save so much money.” The an
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