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New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
Last intuit inc. earnings: 2/24 04:01 pm
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US:NASDAQ Investor Relations: investors.intuit.com
The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-customer relationship, and many marketers overestimate how much data consumers wish to share. But tying sign-up requests to high-intent behaviors, like browsing or checkout, could bridge the gap.Trust builds differently across age groups. In fact, 39% of Gen Z assume brands will follow privacy laws compared to just 19% among Baby Boomers.After sign-up, high-performing lists rely on personalization, relevance, cadence, and automated execution. But less than one-third of marketers consider their email and SMS lists to be “very high quality” and only 8% see opt-in conversion rates above 20%. MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new repo
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