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Marriott makes another major bet on luxury travelers [Yahoo! Finance]
Last marriott international - class a earnings: 2/26 04:30 pm
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The hotel giant Marriott is one of the chains whose luxury offering once again turned out to be the key profit driver in 2025. The chain's 2025 full-year net income reached $2.6 billion, which compares to $2.38 billion in 2024, according to Marriott's earnings report Additionally, the company reported that its loyalty program played an important role in occupancy, with member stays accounting for 75% of room nights in the US and Canada. “Globally, our luxury hotels continued to outperform during the quarter, with RevPAR rising over 6%, and performance moderating down the chain scales. Our global RevPAR index, which remains at a significant premium to peers, rose in the fourth quarter and for the full year,” stated CEO Anthony Capuano. Only some travelers are willing to spend on luxury Recent industry data, however, suggests that in 2026, finding enough travelers willing to pay for these expensive offerings might become challenging. In 2026, it is expected to see bifurcation
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