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Inclusive Barbie Expansion Into YA Storytelling Might Change The Case For Investing In Mattel (MAT) [Yahoo! Finance]
Last mattel, inc. earnings: 2/13 04:05 pm
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US:NASDAQ Investor Relations: investor.shareholder.com/mattel
announced “Barbie: Dreamscape,” the brand's first original young adult novel written by Alex Aster for release in July 2026 in the U.S. and Canada. Together, these launches highlight how Mattel is broadening Barbie's representation and storytelling, aiming to deepen emotional connection with both children and older readers. We'll now examine how this push into more inclusive characters and young adult storytelling could shape Mattel's broader investment narrative. Find companies with promising cash flow potential yet trading below their fair value For Mattel, the big-picture belief is that its brands, especially Barbie, can keep earning cultural relevance while the company tightens execution after a year of softer margins and trimmed sales guidance. The autistic Barbie and the upcoming “Barbie: Dreamscape” novel fit squarely into this story: they extend Barbie into more inclusive representation and young adult content, but they are unlikely to shift near term catalysts on thei
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