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Mattel’s Ken Makes High-Profile Super Bowl LX Debut in Expedia’s New Campaign, “Going Places with Ken”
Last mattel, inc. earnings: 2/13 04:05 pm
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US:NASDAQ Investor Relations: investor.shareholder.com/mattel
SEATTLE--(BUSINESS WIRE)--Expedia® and Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken(TM) is cementing his status as a cultural icon and star by stepping off the beach and onto one of the biggest stages in advertising as the star in Expedia’s Super Bowl LX spot, titled “Going Places with Ken.” The spot will run in pre- and post-game placements in the U.S., and a 30-second spot during the game in Canada and a 20-second spot in Mexico.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260202560792/en/Credit: Mattel and Expedia“Going Places with Ken” marks the start of a year-long partnership between Expedia and Mattel, celebrating the Ken brand’s 65th anniversary and positioning him as Expedia’s newest Brand Ambassador. The spot showcases Ken stepping into destinations like Italy, Japan, and Mexico Ci
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- Mattel (NASDAQ:MAT) had its price target raised by analysts at Roth Mkm from $20.00 to $22.00. They now have a "neutral" rating on the stock.[MarketBeat]
- Mattel (NASDAQ:MAT) had its price target raised by analysts at Morgan Stanley from $21.00 to $22.00. They now have an "equal weight" rating on the stock.[MarketBeat]
- Mattel (NASDAQ:MAT) had its "positive" rating reaffirmed by analysts at Morgan Stanley.[MarketBeat]
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- 11/17/25 - Form 8-K
- 11/14/25 - Form SCHEDULE
- 11/7/25 - Form 424B2
- MAT's page on the SEC website
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