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Why Mattel now has a problem with Barbie [Los Angeles Times (CA)]

Mattel, Inc. (MAT)  More Company Research Source: Los Angeles Times
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
The El Segundo company behind many of the world's most iconic toys was walloped in the stock market — its shares plunged 25% Wednesday — after it announced that holiday-season sales were weak and that it expects another slow year. It was overoptimistic about how many Barbies and other products consumers would want and had to slash prices to move them, even as it grappled with higher costs from tariffs, analysts said. “2025 was marked by uncertainty,” Ynon Kreiz, chief executive of the company, said after earnings were unveiled Tuesday. While Mattel's Hot Wheels were hot, and its party card game Uno attracted new fans, Barbie has been struggling. Mattel's Fisher-Price line, which makes educational toys for infants, toddlers and preschoolers, also lagged. The doll and its many variants have been losing momentum since her latest 15 minutes in the spotlight following the 2023 hit movie “Barbie.” This year, Mattel says it will increase its focus on making more digital games and to [Read more]
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Stockreport

Why Mattel now has a problem with Barbie [Los Angeles Times (CA)]

Mattel, Inc.  (MAT) 
More Company Research Source: Los Angeles Times
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
The El Segundo company behind many of the world's most iconic toys was walloped in the stock market — its shares plunged 25% Wednesday — after it announced that holiday-season sales were weak and that it expects another slow year. It was overoptimistic about how many Barbies and other products consumers would want and had to slash prices to move them, even as it grappled with higher costs from tariffs, analysts said. “2025 was marked by uncertainty,” Ynon Kreiz, chief executive of the company, said after earnings were unveiled Tuesday. While Mattel's Hot Wheels were hot, and its party card game Uno attracted new fans, Barbie has been struggling. Mattel's Fisher-Price line, which makes educational toys for infants, toddlers and preschoolers, also lagged. The doll and its many variants have been losing momentum since her latest 15 minutes in the spotlight following the 2023 hit movie “Barbie.” This year, Mattel says it will increase its focus on making more digital games and to [Read more]
IMPACT SNAPSHOT
EVENT TIME:
MAT
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Price Change %
Volume Shares
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%
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Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
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Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
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%
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%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS