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Microsoft Bets on Influencers Like Alix Earle to Close the Gap With ChatGPT [Yahoo! Finance]
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(Bloomberg) — Microsoft ( MSFT ) Corp., eager to boost downloads of its Copilot chatbot, has recruited some of the most popular influencers in America to push a message to young consumers that might be summed up as: Our AI assistant is as cool as ChatGPT. Most Read from Bloomberg 'Mr. Joburg' Reclaims Downtown From Decay, Building by Building Can a Waterfront Park Wake Up Downtown Seattle? A Housing Complex Designed to Tackle Loneliness Wins Britain's Best Building Stefanik Challenges Hochul for NY Governor After Mamdani Victory ICE Contract Would Help the Police Track Down Immigrant Children Microsoft could use the help. The company recently said its family of Copilot assistants attracts 150 million active users each month. But OpenAI's ( OPAI.PVT ) ChatGPT claims 800 million weekly active users, and Google's Gemini boasts 650 million a month. Microsoft has an edge with corporate customers, thanks to a long history of selling them software and cloud services. But it ha
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