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Bids for WBD are in. Here's what Paramount, Comcast and Netflix could do with the assets [CNBC]
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The IP comes with rich programming, merchandising and theme park potential. Its streaming service, HBO Max, could boost the offerings of any potential buyer. In this article General views of the Warner Bros water tower on the Warner Brothers studio lot on June 24, 2022 in Burbank, California. Aaronp/bauer-griffin | Gc Images | Getty Images With more than a century of some of the most popular film and television content, it's no wonder why Paramount Skydance Comcast and Netflix are bidding for Warner Bros. Discovery's assets. Paramount made an initial offer in September to acquire Warner Bros. Discovery, leading WBD, which months earlier had announced plans to split itself into two companies , to officially explore a sale process WBD's plans mirrored those of Comcast — separating out its cable networks from its movie properties and streaming service, HBO Max. Its coveted library of content includes franchises like DC's superheroes, Harry Potter, Lord of the Rings, Game
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