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The big question inside Disney: What's going to happen to Hulu? [Business Insider]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Disney's quest to make Disney+ a streaming super app has some employees wondering about Hulu's future. Analysts say they expect the Hulu app to eventually disappear. But insiders say several obstacles stand in the way of phasing out Hulu. Disney is on a mission to make Disney+ its one-stop shop in streaming, prompting some employees to wonder: Where does that leave Hulu? Nine Disney streaming staffers tell Business Insider that it's become impossible to ignore the company's increasing emphasis on Disney+ over Hulu "Internally, the Hulu brand isn't a priority," an employee on the ads side of Disney's streaming business said. The Mouse House has been steering bundle subscribers to the Disney+ app by loading it with most Hulu movies and shows and some ESPN content. Unbundled Disney subscribers can also watch some Hulu and ESPN shows free o
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