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BTS comeback draws a smaller crowd than hoped, hitting parent company Hybe's shares [MSNBC.com]
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SEOUL, SOUTH KOREA - MARCH 21: (EDITORIAL USE ONLY) K-pop boy band BTS perform onstage during comeback concert at Gwanghwamun Square on March 21, 2026 in Seoul, South Korea. The free concert is the band's first performance in nearly four years. (Photo by Kim Hong-Ji - Pool/Getty Images)Pool | Getty Images Entertainment | Getty ImagesShares in Hybe, the parent company of South Korean boyband BTS, fell 15% on Monday as their much-anticipated comeback in Seoul on SaturdayLocal authorities said just over 100,000 fans attended the band's first concert in more than three years, falling short of the 260,000 forecast,Reuters reportedBTS is key to Hybe's revenues, with profit slumping during the band's extended hiatus for mandatory military service from 2022. Hybe owns the band's record label, Big Hit Music, which brought BTS to international fame after the release of their first album in 2013.Its share price hit reflected investor disappointment in the band's return, although the tour is stre
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