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ESPN swallowing NFL RedZone, Hulu getting integrated, and Wrestlemania: Disney's big streaming swings, explained [Fortune]
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direct-to-consumer: Disney+ will integrate Hulu's operations, transforming into something that looks a lot like the old linear TV bundle. As CEO Bob Iger told investors on the company's third-quarter earnings call , “combining Hulu into Disney plus [will] create a unified app experience featuring branded and general entertainment, news, and sports resulting in a one of a kind entertainment destination for subscribers.” The night before Disney released its third-quarter earnings , the company confirmed it had struck a deal with its long-time partner in sports, the National Football League, an asset and equity swap that sees the NFL getting a 10% stake in Disney's ESPN division and ESPN/Disney acquiring several streaming assets from the NFL. The NFL's 10% stake in ESPN is valued between $2 billion and $3 billion, per estimates from Octagon ESPN will gain the rights to three additional NFL games per season, previously broadcast by the NFL's own networks, meaning more of America's hig
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