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How Should Sports Journalism Adapt To The Women’s Sports Boom? [Forbes]
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Whether we're talking media rights deals , or ratings , or advertising , or even new leagues , the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape. It is still moving toward women's sports becoming bigger, wealthier and the subject of increasing interest. Now sports journalism is trying to catch up. Without question, women's sports offers an opportunity to energize fans / sports news consumers at a time of heavy stress on the journalism industry. But to grow women's sports coverage the right way will require some thought. In recent interviews, four leaders in the field talked to me about what success would look like for journalism about women's sports. Their thoughts went down different paths, but they all circled around the idea that journalists – fully supported by the outlets for which they work – will need to provide more sophisticated coverage that fans want so they can get deeply involved i
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