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Netflix just made a key new hire as it doubles down on its global ad ambitions [Business Insider]
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Have an account? Log in Netflix has hired Ed Couchman to lead UK ad sales, the company confirmed to Business Insider. Couchman joins from Spotify, bringing experience from prior roles at Snap, Meta, and Channel 4. Netflix said it's on track to double ad revenue this year. Netflix wants to mature its ad business from infancy to " Adolescence ," and the company just made a key international hire to help boost sales. The streamer recently hired Ed Couchman to lead its UK advertising sales team, Netflix confirmed to Business Insider. Couchman is set to join Netflix later this year from Spotify , where he had been head of advertising sales for the UK and Northern Europe since 2023. He is a familiar face on the UK advertising scene, with experience in both traditional and digital media. Before joining Spotify in 2023, Couchman previously held senior UK-based ad sales roles at Snap , Meta, and the British broadcaster Channel 4. Spotify declined to comment. Couchman will repo
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