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Netflix Launching Targeted Ad Capabilities Through Amazon, Yahoo Partnerships [Yahoo! Finance]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
Lucas Manfredi 2 min read Florence Hunt as Hyacinth Bridgerton in "Bridgerton" (Liam Daniel/Netflix) Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use Amazon Audiences to inform their programmatic buys on the streaming service and will be able to reach relevant Netflix subscribers based on their lifestyles, interests and products they are actively shopping for. Through Yahoo's digital service provider (DSP), advertisers can also access “deterministic” audiences on Netflix deals, which allow the company to tap into “hundreds of millions of global Yahoo interest, behavioral, purchase, and life stage signals” to make their ad campaigns more timely and relevant for viewers. The new ad targeting capabilities will roll out to advertisers in Netflix's other-ad supported countries later this year. Netflix is also launching a new plan
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