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Netflix's early US price hike seen as potential boost to revenue, Jefferies says [Yahoo! Finance]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
A surprise move by Netflix Inc (NASDAQ:NFLX, XETRA:NFC) to raise its US subscription prices on Thursday has prompted analysts to weigh whether the move was already accounted for in the company's full-year 2026 guidance. The streaming giant increased its ad-tier plan to $8.99 per month from $7.99, the standard plan to $19.99 from $17.99, and the premium plan to $26.99 from $24.99. The increases follow a similar US move by Netflix in January 2025 and come shortly after a price adjustment in Mexico earlier this month. Jefferies analysts said the early timing of the hike (typically, Netflix raises prices every 18 months) suggests it may not yet be fully reflected in the company's guidance of 11 to 13% year-over-year revenue growth on a constant-currency basis. Their analysis indicates the US price increase alone could add nearly 3% to full-year revenue growth and lift operating margins by around 120 basis points. “Despite concerns around engagement share loss and AI-related narra
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- Netflix Stock in Focus After Subscription Price Hike [Yahoo! Finance][Yahoo! Finance]
- Netflix just raised prices again. Here's what you'll pay now. [USA TODAY][USA TODAY]
- Netflix price hike is coming again, are all subscriber tiers going up? [Yahoo! Finance][Yahoo! Finance]
- Netflix Hits You With Another Price Hike Just 14 Months Later [Yahoo! Finance][Yahoo! Finance]
- Netflix raises subscription prices across all plans [FOX Business Network][FOX Business Network]
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