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Netflix's next attempt at growth takes on TikTok and Instagram Reels [Yahoo! Finance]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
Discovery ( WBD ) and delivering subpar first quarter results, they will return with a new pitch to investors: vertical video as a growth strategy and value unlock. What Netflix is doing: JPMorgan analyst Doug Anmuth said in a note on Wednesday that he expects Netflix to launch a "vertical video feed" on mobile later this month. "Overall, we view vertical video as a way to engage users on another screen beyond the TV, and capture share of shorter, snackable moments, which could ultimately lead to increased engagement with Netflix's longer-form content," Anmuth said. Anmuth thinks the vertical video platform will touch a few different components. It's likely to include clips from original film and TV series, along with newer Netflix content verticals, such as video podcasts. Anmuth also expects Netflix to integrate select creator content from creators like Ms. Rachel, Mark Rober, similar to YouTube Shorts ( GOOG GOOGL ) and Facebook Reels ( META Anmuth added, "We believe Netfli
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