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Peacock raising prices by $2 ahead of the Summer Olympics as streaming wars rage on [MSNBC.com]
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NBCUniversal streaming service plans to raise prices for its ad-free service by $2 to $13.99 a month ahead of this summer's Olympic Games in Paris as competition for online viewership intensifies.’s ad-supported option will also increase by $2, to $7.99 a month. The annual price for ad-free will cost $139.99, while the version with ads will be $79.99.The price changes will take effect for new subscribers starting July 18, one week ahead of the 2024 opening ceremony. Existing customers will see the new pricing on or after Aug. 17.Even with the latest increases, still stands on the lower end of streaming platform price ranges. Netflix's top-tier subscription now costs $22.99 a month, while ad-free Hulu is $17.99 and premium Max (formerly HBO Max) is $19.99. 's newest prices will match those of Disney+ once the changes take effect. currently has 34 million subscribers, giving it about 1.3% of the total TV marketaccording to Nielsen dataOverall streaming viewership continues to climb, r
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