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SAG-AFTRA taps Nielsen for streaming data to enforce new contract [Los Angeles Times (CA)]
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Nielsen announced Thursday that it will function as the official third-party provider of streaming viewership numbers for the Screen Actors Guild-American Federation of Television and Radio Artists. The Nielsen data is expected to complement additional viewership info supplied by the streaming giants themselves. “New business models require new tools, and that's why we've enlisted Nielsen,” said Duncan Crabtree-Ireland, chief negotiator and national executive director of SAG-AFTRA. “The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members.” The partnership comes several months after SAG-AFTRA reached a deal with the major studios and streamers to end the 118-day actors' strike. As part of that three-year pact , the streaming companies have agreed to share viewership numbers with the guild. SAG-AFTRA intends to use the data to qualify for bonuses performers emplo
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