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Netflix: Sports is the 'go-forward business,' analyst says [Yahoo! Finance Canada]
Last netflix, inc. earnings: 4/21 04:00 pm
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US:NASDAQ Investor Relations: ir.netflix.com/investor-relations
This move marks a significant shift for Netflix as it ventures into the realm of live sports broadcasting. Citi Managing Director Jason Bazinet joins Yahoo Finance to provide his insights on this deal. Bazinet highlights his previous concern regarding Netflix's ability to achieve global scalability with its content offerings. He notes that two avenues to attain this scalability are through sports and video games, which Netflix has been actively pursuing. While Netflix was initially hesitant to embrace sports content, Bazinet states that with the NFL deal and the existing partnership with the WWE, Netflix has now officially entered "the sports business." "I think this is much more about testing the waters, learning how to do advertising inside of sports, and then sort of down the road presumably bidding on more sports rights and doing more advertising. I think it's a good thing, it's just a natural evolution of the business," Bazinet tells Yahoo Finance. For more expert insight a
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