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Why ESPN and Fox don't want their new streamers to be massive hits [Business Insider]
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This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Fox and ESPN, the two biggest holdouts in the streaming wars , will finally launch their own services in August. But compared to previous streaming launches, these are pretty low-key affairs. There's a reason for that: Fox and Disney want the streamers to be successful — but not too successful. Fox stayed out of the streaming wars for years. Now it's jumping in with Fox One, its $20-a-month service that launches August 21. But if you're going to wait until years after everyone else to start streaming, you probably have pretty big ambitions. Right, Lachlan Murdoch? Nope! "Our aspirations for Fox One subscribers are modest," the Fox CEO told investors on Tuesday , adding that the company will be making a "measured investment" in the service. Translation: Please don't make too much of this OK. What about Disney, which is finally launch
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