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Etsy is trying to get bigger, and it’s pushing away small sellers [The Verge]
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Last December, Jessica Luu thanked her customers for keeping her jewelry store another mandatory change “I feel strongly that the writing is on the wall, and I need to get out before it gets worse,” Luu told The Verge Late last month, Etsy announced that it would start automatically advertising on sellers’ behalf “My customers aren’t stupid.” For top sellers like Luu, that means not knowing how their sales will increase, nor how often a sale might bring in 12 percent less in revenue. Etsy emailed sellers with an estimate of how many sales the program will drive to their shops, but sellers say that until the program goes into full effect, they’re not sure how much of an impact it’ll really have and how they ought to respond. “Unforeseen costs are exactly what you try to plan for,” Jen Wofford, whose jewelry store minusOne Many sellers have grown increasingly frustrated with Etsy in recent years. The company has made a number of changes designed to boost sales, but they’ve often come in
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