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Starbucks adds internationally inspired menu items as part of turnaround effort [CBS News]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
The menu refresh comes amid CEO Brian Niccol's yearlong "Back to Starbucks" turnaround effort, aimed at reversing consecutive quarterly declines in the company's same-store sales. The effort is showing some results: Starbucks reported Jan. 28 that same-store sales rose 4% in the most recent quarter. The February menu additions include six bakery items — including new loaf, tart and croissant flavors — and a dark roast coffee. Starbucks also debuted two fruit-flavored matcha beverages last week as part of its Valentine's Day offerings, which will have a permanent place on the coffee giant's menu. "Customers told me that our menu needed to feel more relevant," Niccol said at the company's investor day on Jan. 29. Niccol's turnaround plan has included eliminating the extra charge for nondairy milk, adding personal touches such as hand-written notes on coffee cups and introducing a new dress code for employees to help improve the coffee giant's image. Last month, it revamped its lo
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