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British pubs are adopting American-style tipping, but customers aren't happy: ‘It's gone too far' [Fortune]
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But now, beer-drinking Brits face a new and increasingly frequent quandary—to tip or not to tip. Some of the country's biggest pub chains are asking guests to top up the tab with a gratuity of 10% or more, making for awkward moments at the public house, an institution whose age-old appeal is ingrained in the reliable fabric of British tradition. “It's not normal for us to give a tip, when I've had to go to the bar and wait in a queue and all they do is give me a drink,” says Juliette Layne, a 59-year-old project manager in London, as she sips a rum and Coke with friends at the Phoenix, a pub just steps from Buckingham Palace. “To me it doesn't resonate.” Until recently, pub tips were modest: a few odd coins tossed into a jar on the counter after pints were poured. Using a card to tip was often impossible and could even elicit eye rolls from an unsympathetic bartender. But that's changing, as transactions go cashless and as US bar and restaurant routines infiltrate UK pub cultur
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