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Starbucks CEO admits the chain ‘ran like a manufacturing facility' [Fortune]
Last starbucks corporation earnings: 4/28 04:05 pm
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aughts, he was surprised to see the coffee chain felt more like a factory floor than a warm hangout spot. Recommended Video In an recent episode of Semafor 's “The CEO Signal” podcast, Niccol said when he first took the helm of the company in late 2024, he visited several stores and noticed the coffee chain had put so much emphasis on fulfilling large volumes of orders it had strayed from its reputation as a cozy coffee house. Niccol's “Back to Starbucks” plan introduced in his first days as CEO was meant to restore Starbucks to its roots as a “third place” for customers to linger in. “We got really focused on trying to be efficient and run it like a manufacturing facility, as opposed to recognizing, no, this is actually a customer service experience, where we do great craft and create great drinks for people on time,” Niccol said. Although Starbucks stock is virtually unchanged since Niccol took over a year-and-a-half ago, the former Chipotle CEO has been working hard to rest
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