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Starbucks CEO calls AI 'co-pilot,' not replacement for workers amid company turnaround efforts [FOX Business Network]
Last starbucks corporation earnings: 4/28 04:05 pm
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Starbucks has been experimenting with artificial intelligence as it seeks to turn around its business and gain an advantage in the competitive industry. But even as the coffee giant pushes forward with automation, its CEO, Brian Niccol, insists that it's designed as a support tool rather than a substitute for workers. "It's more of a co-pilot than a replacement," Niccol told FOX Business during a September interview where he explained how human connection is a key in the brand's turnaround efforts. Niccol said the company recently invested upward of $600 million toward putting more workers, whom the company refers to as "partners," back in its stores. The goal, he said, is "to provide that human connection." "I think one of the things that people definitely highly, highly value is the humanity of Starbucks. And that's never going away. We've got to have craft," he said. "We've gotta have connection. And we've got to have a community coffee house." Still, Starbucks is heavily
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