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Stockreport

Starbucks CEO sends blunt message on discounts [Yahoo! Finance]

Starbucks Corporation (SBUX)  More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
When Niccol took the helm in late 2024, one of his first moves was to slam the brakes on the discount-heavy approach that had quietly become the company's default growth tool. The message he's been sending ever since? Discounts don't build loyalty . They erode it. That thinking is now showing up in the numbers. Starbucks was hooked on discounts For years, Starbucks leaned hard on promotional deals and reward giveaways to drive traffic. The problem, as Niccol saw it, was that the brand started feeling like a coupon book rather than a coffeehouse When he stepped in, he was direct about what he found. The rewards program had become a vehicle for deep discounts rather than genuine engagement. Customers were coming for the deal, not the experience. And once the deal dried up, so did their visits. This needed to be about engagement . This needed to be about personalization, and this needed to be about recognition," Niccol said. Starbucks CEO is reinvesting the membership pr [Read more]
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Stockreport

Starbucks CEO sends blunt message on discounts [Yahoo! Finance]

Starbucks Corporation  (SBUX) 
More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
When Niccol took the helm in late 2024, one of his first moves was to slam the brakes on the discount-heavy approach that had quietly become the company's default growth tool. The message he's been sending ever since? Discounts don't build loyalty . They erode it. That thinking is now showing up in the numbers. Starbucks was hooked on discounts For years, Starbucks leaned hard on promotional deals and reward giveaways to drive traffic. The problem, as Niccol saw it, was that the brand started feeling like a coupon book rather than a coffeehouse When he stepped in, he was direct about what he found. The rewards program had become a vehicle for deep discounts rather than genuine engagement. Customers were coming for the deal, not the experience. And once the deal dried up, so did their visits. This needed to be about engagement . This needed to be about personalization, and this needed to be about recognition," Niccol said. Starbucks CEO is reinvesting the membership pr [Read more]
IMPACT SNAPSHOT
EVENT TIME:
SBUX
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS