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Starbucks ex-CEO Howard Schultz: U.S. operations need major fixes [Seeking Alpha]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
"I have emphasized that the company's fix needs to begin at home: U.S. operations are the primary reason for the company's fall from grace," he wrote in a LinkedIn post. "The stores require a maniacal focus on the customer experience, through the eyes of a merchant." Schultz said Starbucks' ( SBUX ) mobile ordering and payment platform needs to be reinvented, and its go-to-market strategy overhauled to reinforce its premium position. "At any company that misses badly, there must be contrition and renewed focus and discipline on the core," he said . "Own the shortcoming without the slightest semblance of an excuse." Shares of Starbucks ( SBUX ) have declined 17.4% since the coffee chain slashed its full-year guidance to reflect cautious consumer spending and other headwinds in the U.S., China and the Middle East. "Starbucks ( SBUX ) will recover - of that, I am certain," Schultz affirmed. "I am confident the China business will return to health and become the company's largest
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