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Stockreport

How Marketing Can Let B2B Companies Think Global And Act Local [Forbes]

Starbucks Corporation (SBUX)  More Company Research Source: Forbes
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
A favorite conversation between two marketers is the one poking fun at companies that got messaging terribly wrong in a new market. We've all heard the urban legends about how products like the got lost in translation. However, international business success is about much more than finding the right name or slogan. In my experience, companies often fail in new countries because they lack understanding of one or more of these critical elements: the market, competitors, buyers or the cultural and social elements that drive a customer journey. PROMOTED Where The Current Roadmap Fails B2C brand misses are well reported: Home Depot failed to understand that Chinese suburbs were (subscription required), while Starbucks B2B companies have fewer examples to read about. But the story is often a version of the following: a company prospects abroad to "test the market" and, after a few quarters, decides if it is worth expanding, maintaining or closing shop. This approach does little to [Read more]
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Stockreport

How Marketing Can Let B2B Companies Think Global And Act Local [Forbes]

Starbucks Corporation  (SBUX) 
More Company Research Source: Forbes
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
A favorite conversation between two marketers is the one poking fun at companies that got messaging terribly wrong in a new market. We've all heard the urban legends about how products like the got lost in translation. However, international business success is about much more than finding the right name or slogan. In my experience, companies often fail in new countries because they lack understanding of one or more of these critical elements: the market, competitors, buyers or the cultural and social elements that drive a customer journey. PROMOTED Where The Current Roadmap Fails B2C brand misses are well reported: Home Depot failed to understand that Chinese suburbs were (subscription required), while Starbucks B2B companies have fewer examples to read about. But the story is often a version of the following: a company prospects abroad to "test the market" and, after a few quarters, decides if it is worth expanding, maintaining or closing shop. This approach does little to [Read more]
IMPACT SNAPSHOT
EVENT TIME:
SBUX
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS