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I'm the CEO of the 1980s most viral restaurant, Tony Roma's. We're still thriving but viral brands keep turning into pumpkins By Mina Haque By Mina Haque February 15, 2026, 7:30 AM ET Mina...
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Recommended Video This is becoming a familiar pattern. Brands explode onto social media with fairy-tale success. Then the clock strikes midnight, and they are gone. I run Tony Roma's, a 54-year-old brand ranked No. 2 in Newsweek's Excellence Index, after Starbucks . Our unit count is not what it was in the 1980s, but we continue to serve customers profitably across five continents. Here's the tension: Social media has genuinely democratized entrepreneurship. This is revolutionary. The barrier to entry has collapsed. But are we building brands that last or just creating ones that turn into pumpkins? The Double-Edged Sword Social media democratized brand building in ways that seemed impossible a generation ago. Entrepreneurs who would never have gotten past gatekeepers now reach millions directly. The old model, where brands controlled the message and pushed ads through channels, has been replaced by creators and communities building brands together. This is revolutiona
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