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Starbucks lays out promises ahead of its Q2 report, but key issues remain unaddressed [Yahoo! Finance]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Last Tuesday, the company shared promises to improve results for its employees, customers, farmers, shareholders, and others. Some of the initiatives include creating pop-up experiences in Los Angeles, Berlin, London, Shanghai, and Tokyo to "engage with younger generations." Another is a global barista championship where employees come together to compete at its coffee farm, Hacienda Alsacia, in Costa Rica next year. CEO Laxman Narasimhan told Yahoo Finance in an exclusive interview that the company has already been operating with these principles in mind but is now laying out the promises explicitly. Narasimhan, who took the helm at the end of March 2023 , said every decision Starbucks makes must fit the promises they outlined. "This is what we are at our best," he said, adding that the promises are at the core "of what makes our company different." However, the initiatives do not appear to solve Starbucks' more pressing key issues. In the past year, the chain has experience
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