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Starbucks makes a bold move beyond coffee [Yahoo! Finance]
Last starbucks corporation earnings: 4/28 04:05 pm
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US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
"In trying to scale faster, Starbucks has drifted away from the emotional core that built its global following," Amazon Business Analyst Saswat Sidhant Prusty told Coffee Intelligence External pressures, including economic uncertainty, rising operational costs, a slowdown in consumer spending due to inflation , and ever-evolving industry trends, have also impacted the company's overall financial performance, mirroring the struggles faced by the broader foodservice sector. After learning from its missteps, Starbucks has begun implementing significant changes across its business through the "Back to Starbucks" turnaround plan, aiming to rectify its mistakes. This time, however, the company is making a surprising move by expanding into an unexpected category that has nothing to do with coffee. Starbucks ( SBUX ) has hired Neiv Toledano as its new Head of Fashion and Beauty for the Brand Activation team. While the company has collaborated with fashion and beauty partners in the p
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