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Stockreport

Starbucks Tinkers With Pricing To Hold Ground In China: Report [Yahoo! Finance]

Starbucks Corporation (SBUX)  More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
The move comes amid rising competition and more cautious consumer behavior in the world's second-largest economy. According to Reuters, Starbucks shared in a post on its Weixin social media account that it will begin reducing prices on dozens of beverages, including non-coffee items and Frappuccinos, starting Tuesday. The price cuts are part of an effort to make its menu more “accessible,” with some drinks set to be priced as low as 23 yuan, or about $3.20. Also Read: Starbucks Is Ending One Of Its Most Generous Loyalty Benefits As CEO Cuts Perks To Improve Profits According to Reuters, China is Starbucks' second-largest market after the United States. Still, the coffee giant is facing increasing pressure from local competitors and a slowing economy. A source familiar with the matter told Reuters that Starbucks' pricing strategy is not a reaction to competitive pressure but a move aimed at attracting more afternoon customers. Despite previously stating it would not engage in [Read more]
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Stockreport

Starbucks Tinkers With Pricing To Hold Ground In China: Report [Yahoo! Finance]

Starbucks Corporation  (SBUX) 
More Company Research Source: Yahoo! Finance
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
The move comes amid rising competition and more cautious consumer behavior in the world's second-largest economy. According to Reuters, Starbucks shared in a post on its Weixin social media account that it will begin reducing prices on dozens of beverages, including non-coffee items and Frappuccinos, starting Tuesday. The price cuts are part of an effort to make its menu more “accessible,” with some drinks set to be priced as low as 23 yuan, or about $3.20. Also Read: Starbucks Is Ending One Of Its Most Generous Loyalty Benefits As CEO Cuts Perks To Improve Profits According to Reuters, China is Starbucks' second-largest market after the United States. Still, the coffee giant is facing increasing pressure from local competitors and a slowing economy. A source familiar with the matter told Reuters that Starbucks' pricing strategy is not a reaction to competitive pressure but a move aimed at attracting more afternoon customers. Despite previously stating it would not engage in [Read more]
IMPACT SNAPSHOT
EVENT TIME:
SBUX
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS