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The CEO of $11 billion Oura explains why customers must shell out for subscription fees after paying $349 or more for the ring By Marco Quiroz-Gutierrez Reporter By Marco Quiroz-Gutierrez ...
Last tesla, inc. earnings: 4/29 04:11 pm
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US:NASDAQ Investor Relations: ir.tesla.com
Recommended Video One such company is Oura Health Oy, the popular Finland-founded smart-ring maker. CEO Tom Hale recently made it clear the company isn't backing away from the business model that helped turn the smart-ring maker into an $11 billion company ?His stance comes as consumers have increasingly turned up their noses at recurring fees, especially when they have to buy a product first. Hale argues that Oura's monthly fee of $5.99 or $69.99 per year funds the steady stream of updates that keep the product valuable long after the ring is sold. The company's physical ring, the Oura Ring 4, ranges in price from $349 to $499. In the last year, the company has added two new integrations to provide users with more accurate data from their Oura ring, as well as 14 new features addressing, among other things, pregnancy and cumulative stress. “Oura's membership model is what powers ongoing innovation, and we see strong evidence that members continue to find meaningful value mon
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