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Four Reasons Why Your Brand Is Killing Your Business Softly [Forbes]
Last tesla, inc. earnings: 4/29 04:11 pm
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US:NASDAQ Investor Relations: ir.tesla.com
Whether it's a weight loss supplement gaslighting me into some new green juice, or an underwear ad putting their proverbial junk in my face without my consent, it's hard not to be sick of it all. Mainstream advertisers set the standard for the rest of the world. But they can be so abrasive at times that the efficiency of this advertising comes into question even on that level. I can't make a NYC commute without grimacing through the blinding billboards in Times Square, just like I can't read a recipe for quiche without being told to refinance my house. We are drowning in Fortune 500 brand awareness campaigns, and I believe it's hurting the well-intentioned brands and marketers who follow blindly into that light. I've spent over a decade in advertising, across various industries, working with 100+ brands, and one truth seems to haunt so many of them: your brand might be killing your business softly. Reason 1: Your brand is a religion. Somewhere in the last century, I find that b
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