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How the OpenAI vs Google battle looks through the lens of Michael Porter's ‘5 Forces' analysis [Fortune]
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The markets: Asia up, Europe down, U.S. futures up. Plus: All the news and watercooler chat from Fortune Good morning. Business's buzziest battle at the moment is OpenAI vs. Google, sparked by Google's mid-November release of its advanced Gemini 3 AI model; for an insightful deep dive, check out Fortune 's recent feature story about OpenAI's code red to fend off the competition Recommended Video The sudden shift in the industry's landscape got me thinking about a classic tool for understanding any industry. Harvard Business School professor Michael Porter created the “Five Forces” framework in 1979, and it still stands as a brilliant way to grasp a given industry's big picture. Note that it's a way to characterize an industry , not an individual company So, for example, the first force, “threat of new entrants,” means, “Is this an industry in which new entrant companies could easily compete, or not?” If the answer is, “This force is weak,” it would mean there is little thre
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