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Behind the HEINZ Mustard Campaign: Blending Virality with Real-Time Branding [Los Angeles Times (CA)]

The Kraft Heinz Company (KHC)  More Company Research Source: Los Angeles Times
Last the kraft heinz company earnings: 4/30 07:05 am Check Earnings Report
US:NASDAQ Investor Relations: ir.kraftheinzcompany.com/overview
Or, as is preferred by the world of music: “MUSSSSTARDDDD!” The HEINZ marketing department, helmed by CMO Todd Kaplan, saw a golden (or at least mustard-colored) opportunity in a partnership with music producer Mustard, an artist who has been behind some of the rap industry's biggest hits over the last decade. The chance to partner, said Kaplan, was well in the works even before the producer's collab with Kendrick Lamar on his album GNX, which rocketed to the top of the charts (and also to the top of mind, for consumers). By operating as a real-time brand, HEINZ was able to pivot instantly when the track “tv off” exploded, transforming a traditional partnership into a live cultural moment. “The partnership with Mustard began long before the song took off, rooted in a shared respect for craft, mastery and cultural contribution. It all started with the provocation that while HEINZ Ketchup is a cultural and household staple, HEINZ Mustard lacked the same cultural affinity. We needed [Read more]
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Stockreport

Behind the HEINZ Mustard Campaign: Blending Virality with Real-Time Branding [Los Angeles Times (CA)]

The Kraft Heinz Company  (KHC) 
More Company Research Source: Los Angeles Times
Last the kraft heinz company earnings: 4/30 07:05 am Check Earnings Report
US:NASDAQ Investor Relations: ir.kraftheinzcompany.com/overview
Or, as is preferred by the world of music: “MUSSSSTARDDDD!” The HEINZ marketing department, helmed by CMO Todd Kaplan, saw a golden (or at least mustard-colored) opportunity in a partnership with music producer Mustard, an artist who has been behind some of the rap industry's biggest hits over the last decade. The chance to partner, said Kaplan, was well in the works even before the producer's collab with Kendrick Lamar on his album GNX, which rocketed to the top of the charts (and also to the top of mind, for consumers). By operating as a real-time brand, HEINZ was able to pivot instantly when the track “tv off” exploded, transforming a traditional partnership into a live cultural moment. “The partnership with Mustard began long before the song took off, rooted in a shared respect for craft, mastery and cultural contribution. It all started with the provocation that while HEINZ Ketchup is a cultural and household staple, HEINZ Mustard lacked the same cultural affinity. We needed [Read more]
IMPACT SNAPSHOT
EVENT TIME:
KHC
Last Price
Price Change
Price Change %
Volume Shares
Max Up
Max Down
Volume Ratio
%
Don't Miss Out On The Next BIG Stock Move
Performance comparison Updated
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
LAST PRICE
VWAP
High:
MAX UP
High:
Low:
MAX DOWN
Low:
%
 POST NEWS RANGE
%
PRICE CHANGE
PRICE CHANGE PERCENTAGE
S&P 500 (SPX)
%
 VOLUME RATIO
%
VOLUME (SHARES)
TICKS
AVG SHARES PER TRADE
EVENT DAY
Event Day Chart will not be displayed beyond 90-day period of the event
PERFORMANCE SINCE EVENT
TIME AND VELOCITY ANALYSIS